Cosmetics “FSP”

— Naomi Hirabayashi

Non-TDC Members Division : Bronze Prize


Cosmetics “FSP”
Launched in June 1999, FSP is a series of cosmetic tools based on the marketing concept “combat gear for young women.” I was just trying to showcase what I thought were really hip products using methods that I thought were really hip. And this is how it turned out. I’m very grateful to the members of our staff who worked with me collaborating on the ideas. And I’m very happy that the result of this work has received recognition as a work of design.

Naomi Hirabayashi
Born in Tokyo on 2nd of February in 1968. Graduated from Department of Scenography, Display and Fashion design of Musashino Art University in 1992. Now working at Advertising Department, Shiseido Co., Ltd.