Bjork:Family Tree

— M/M(Paris)

Non-members' Prize


Bjork:Family Tree (CD jacket)
Bjork has approached us to design a box set to coincide with the release of her ‘Greatest Hits’ compilation CD, in a way that she wanted to be more specific and intimate than a regular CD.
As she was obsessed with this idea of classifying her song into different themes like ‘Roots’, ‘Beats’, ‘Strings’, ‘Words’ (she calls it ‘taxonomy of songs’), we decided to design an original plastic case that would be a container for a collection of tiny 3 inches mini CD, a booklet, a ‘map’, and a regular CD.
All the artwork for both the ‘Greatest Hits’ and the ‘Family Tree’ releases has been done in collaboration with Icelandic contemporary artist Gabriella Fridriksdottir with whom Bjork is very close. Our idea was to illustrate Bjork’s world and themes through Gabriella’s art, as we felt we could draw some parrallel lines between their works.

Through their work in fashion, art and music, Michael Amzalag and Mathias Augustyniak of M/M (Paris) are among the most influential graphic designers and art directors in Europe.
After meeting at art school in Paris, Amzalag and Augustyniak co-founded M/M in 1992. From their Paris studio, they have forged longstanding collaborations with fashion designers like Yohji Yamamoto and Nicolas Ghesquiere at Balenciaga, the photographers Craig McDean and Inez van Lamsweerde & Vinoodh Matadin, the artists Pierre Huyghe and Philippe Parreno, or more recently with Bjork for whom they have directed their first video (“Hidden Place”, 2000), designed several albums and conceived her book.
Since 2002 they’ve also been appointed as creative constultant and art director for one of the world leading fashion magazine, Vogue Paris.