— M/M (Paris)

TDC Prize


MALAGA (Book, Poster, T-shirts)
Art and craft, design and concept, unite in Malaga, a collaboration and conversation between artist Liam Gillick and graphic designers, M/M, Paris. There’s really no reason to separate these worlds, according to the authors of this new project. 
Gillick is known for his critique of modernist languages, ranging from twentieth century design icons to the work of artists such as Donald Judd. And M/M, Paris, invent images for recording artists, fashion designers, museums, and other clients interested in cultural branding. Liam is interested in design, and Michael and Matthias, of M/M, are interested in art. Who’s to stop them? 
In Malaga, pithy phrases that are the titles of various Gillick works, have been designed in the manner of record covers by M/M. Gillick’s language pieces, poetry made concrete, are translated graphically, as ‘cover versions’. 
The book is printed in letterpress and multiple silkscreens, in groups of seventeen folders, on gray cardboard and watermarked security paper. The cover is in green linen, also bearing a color image, and varnished in a high gloss. This, in turn, has been encased in a box specially designed by Gillick, to allow the color image to peep through. i from the Press release 

M/M (Paris)
Founded : 1992 Paris, France by Michael Amzalag & Mathias Augustyniak.
Studied : Michael Amzalag (photo/left) : Graduated from the Ecole Nationale Superieure des Arts Decoratifs, Paris in 1990. 
Mathias Augustyniak (photo/right) : Graduated from the MA Graphic Design & Art Direction, Royal College of Art, London in 1991.
Philosophy : “It is almost by virtue of a logical development in the history of art that we have been called today to work in the field of design. ” “An image never interests us as such. Its relevance lies in the fact that it contains the sum of preceding dialogues, stories, experiences with various interlocutors, and the fact that it induces a questioning of these preexisting values. This is what makes for us a pertinent image. A good image should be in between two others, a previous one and another to come.”