2008

adidas “sleek series”

— Guang Yu

TDC Prize


 

adidas “sleek series” (catalog)
papers : 65g carbon papers (three colors) 
colors : pantone 801+pantone 807+ pantone 803 +black
special process : hot stamping by hand / die cutting 
number of copies : Although we produced 800 copies, each copy differs from others so we believe that it is a ‘limited design’.


Guang Yu
Born in Beijing,China in 1977. Graduated from Department of Design, Central Academy of Fine Arts in 2002. At the same year, he founded NEWE DESIGN ALLIANCE with his friends, designers and artists.