The New York Times Magazine Custom Fonts

— Henrik Kubel + Scott Williams

Grand Prix


The New York Times Magazine Custom Fonts

43 Custom fonts for The New York Times Magazine.
3 Categories with sub-categories: Sans, Slab & Serif – Each category of fonts have a different starting point, set of references and sub-categories. The starting point for the Serif font is the Stephenson Blake Garamond-inspired metal typeface Mazarin also known as ‘Astree’ from French foundry Deberny & Peignot and also the New York Times Magazine masthead, although this is a Black letter / Gothic type, its sharpness and contrast have translated into the design, most noticeably in the Display and Headline fonts. The Serif fonts designed for text matter share some of these features although proportions, contrast and details have been crafted anew to aid legibility in smaller point sizes. The Slab Serif fonts used for pull quotes and headlines are a continuation of the magazines existing Stymie font, in a re-invented condensed format with added typographic personality. The Sans Serif fonts are linked to the Industrial Grotesque types, with metal type specimen versions of Futura and Akzidenz fonts as loose models for inspiration, all reinterpreted and designed to suit the magazine.

Henrik Kubel + Scott Williams

Henrik Kubel(A2/SW/HK + A2-TYPE, Partner)
Type designer and Typographer
BA Graphic Design: The Royal Danish Academy of Fine Arts, School of Design: 1992-97.
MA Communication Art & Design, Postgraduate degree: Royal College of Art, 1998-2000.
Certificate in Type Design, Reading University, Summer 2010.
Diploma Expert Class Type Design, Plantin-Moretus Museum, Belgium, 2011.
Certificate in Type Design, Condensed Program 2012, Type@Cooper, New York 2012.
Member of AGI, Alliance Graphique Internationale (2007—)
Moscow Metro, The Independent Newspaper, Google Android, Wired Magazine UK, The Sunday Times Magazine, Gov.uk in collaboration withMargaret Calvert, Friends of the Earth, Wallpaper*, The New York Times Magazine, Aperture Foundation, Museum of Modern Art in New York, Danish Ministry of Culture, Royal Mail, Harvard University Press and New York Magazine.
Visiting lecturer and Tutor at Royal College of Art 2009 — 2014.
Denmark, England, United Stated, Japan, China, Australia, Brasil, Portugal, Spain, Italy, Switzerland, Germany.
ISTD, TDC NYC, ADCNY, TOKYO TDC, ATypI Letter 2, Print Magazine, Communication Arts, AIGA, Graphis Poster, Graphis Logo, Granshan, LAUS, Design Week Awards UK, D&AD, Danish Design Awards, Chaumont, Warsaw Poster Biennale, KVE Memorial Award.


Scott Williams(A2/SW/HK + A2-TYPE, Partner)
Designer, art director and typographer.

BA Graphic Design, University of Salford, 1998
MA Communication Art & Design, Postgraduate degree: Royal College of Art, 2000.
Member of AGI, Alliance Graphique Internationale (2007—)