2017

Modelle / Modales

— Ralph Schraivogel

TDC Prize


 

Modelle / Modales
“Building Worlds” was a 2016 exhibition that took place at the Museum für Gestaltung in Zürich, Switzerland. This museum respects exhibition posters as more than mere advertising instruments, valuing them as independent cultural products in their own right. Their value, measured not on the basis of the spurious authority of corporate design strategies and aesthetic perfection, derives from the depth with which the theme is examined. This understanding is probably the answer to why the museum and I have been working together regularly for over thirty years. The poster depicts the topic of the exhibition, and thereby becomes part of the corporate identity of the museum as well. The poster as a model itself is what occupied and puzzled my brain while working on it, as well as the fact that to try to build the world is fascinating – and somehow rather cocky too.
 The photograph I used is one from the project “Postcards from Google Earth” by Clement Valla. The poster is silkscreen printed by Jean-Yves Grandidier.


Ralph Schraivogel
Ralph Schraivogel was born in 1960 in Lucerne, Switzerland. He studied graphic design at the Schule für Gestaltung Zürich from 1977 to 1982. After receiving his diploma, he opened his own graphic design studio in Zurich. He designs publications, logos and corporate identities, but devotes himself above all to creating posters for cultural events. He has designed posters and program magazines for the Zurich repertory cinema “Filmpodium” since 1983. He has repeatedly been commissioned to design posters and exhibit announcements for the Museum für Gestaltung Zürich since 1984. In addition to his work for other institutions, he has also designed the posters for the African Film Festival “Cinemafrica” since 1989.
Ten years after graduating, Schraivogel returned to the Hochschule für Gestaltung und Kunst Zürich as a lecturer, where he continued to teach until 2001. During 2000–2001 he was a guest professor in Berlin at the Universität der Künste. Since 2003 he teaches at the Hochschule Luzern From 2010 to 2013 he was also teaching at the Schule für Gestaltung Basel.
He is a member of AGI, the Alliance Graphique Internationale, since 1995.