Poster for Ultra Graphics”Ultra”

— Eiji Yamada

Non-TDC Members Division : Silver Prize


Poster for Ultra Graphics”Ultra”

This is a piece I did for the opening of our office “Ultra Graphics” in 1996. I wanted to be direct and incorporate its name in the design. I decided the “-tra” in Ultra would be “tiger” (“Tra” or “tora” as it is pronounce in Japanese means “tiger.”), but I couldn’t come up with anything for the “ul-” (pronounced “uru” in Japanese) part. One day, I happened to recall a drawing by Ms. Sato, our receptionist, that she made for our farewell party. It was a handmade mask with tears about to overflow (the onomatopoeia “uru-uru”). We asked her to join the production staff and we were able to complete the project. As the proverb says, “The name is an expression of the body (or “tai”),” but in this case the name became an expression of the typo(graph) (“tai” and “ty”-po. Get it?). We will continue to hone our skills to stay worthy of this award.

Eiji Yamada
Born in 1965 in Fukuoka. Graduated from Graphic Design Dept. of Tokyo Designer Gakuin College. After working at several design offices, he established Ultra Graphics in ’98. Awards he received include ACC Logomark Competition Grand Prix, International Cinema and Theatrical Poster Concour in France Semi-Grand Prix, ’98 JAGDA New Comer Award and so on.