Poster for Zurich Filmpodium “Shakespeare’s Cinema”

— Ralph Schraivogel

Non-TDC Members Division : Silver Prize


Poster for Zurich Filmpodium “Shakespeare’s Cinema”
“Shakespeare’s Cinema” was the title of a cycle of films based on the subject of: “Hamlet”,”Othello” and “The Tempest”. That program took place in the Zurich Film podium, which is a non profit cinema and runs by the Zurich Department of Culture. In this poster I tried to melt together theater and cinema by melting together temporary type and a historical Picture to one Image. Melting point is the relief. The relief of a very common display system (white plastic letters you can push in a grooved black rubber mat) and the relief of a Russian icon from Fereferov Alexei Makarovich,1796. The poster is printed by Albin Uldry, silkscreen, 2 colors – silver and black, 90,5 x 128cm.

Ralph Schraivogel
Born in Luzern, Switzerland in1960. From 1978 to 1982, he received his education at the Zurich School of Design. In 1982 upon completion of his studies, he opened his own graphic design studio in Zurich. Since 1992 he has been teaching at the Zurich School of Design. He has been awarded several prizes, including: Gold Medal at the Warsaw Poster Biennale (1994) , Gold Medal at the Moscow Poster Biennale “Golden Bee” (1994) , Gold Medal at the Chaumont Poster Festival (1997) , Grand Prix at the Brno Poster Biennale (1998). His posters are part of various permanent collections, among which are the Poster Museum of Warsaw, and the MOMA in New York.