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Satoh, Taku

Graphic Designer

Project Area :
Graphic Design / Advertising Design / Signage / Packaging / Editorial, Book Design / Graphic Design / Advertising Design / Signage / Packaging / Editorial, Book Design

Taku Satoh Design Office Inc.
tsdo@tsdo.co.jp
http://www.tsdo.co.jp/


Graduated from Tokyo University of the Arts, majoring in Design, in 1979; completed graduate course at the same university in 1981. Initially joined Dentsu Inc., then established Taku Satoh Design Office in 1984. Product designs and branding for “Lotte’s XYLITOL Gum,” “MEIJI Dairies’ Oishii Gyunyu,” and “S&B Foods’ Spice & Herb Series,” etc.; grand design for “Cleansui”; and symbol marks of “21st Century Museum of Contemporary Art, Kanazawa,” “National Museum of Nature and Science, Tokyo,” etc. Involved in planning and art direction of “Nihongo de Asobo (Let’s Play in Japanese)” TV program on NHK educational channel. Director of 21_21 DESIGN SIGHT. His “Analysis of the Massproduct Design” project, which intends to dissect mass-produced merchandise from perspective of design, attracted public attention. Publications include “A whale was blowing water.”

LOTTE COOLMINT GUM

Package

1993

LOTTE XYLITOL GUM

Package

1997

MEIJI OISHII GYUNYU

Package

2001

TV Program on NHK educational channel "Nihongo de Asobo"

Art Direction

2003

21_21 DESIGN SIGHT

Art Direction

2007

21_21 DESIGN SIGHT EXHIBITION 2 DIRECTED BY TAKU SATOH "water"

Art Direction

2007

NTT DoCoMo P701iD

Product

2005

PLEATS PLEASE ISSEY MIYAKE BRAND AD 2009

Poster

2009

Cleansui

Grand Design

2009

ELTTOB TEP

Art Direction

2007