SABOTAGE “Silver Cloud”

— Tristan Pranyko

Non-TDC Members Division : Silver Prize


SABOTAGE “Silver Cloud” (Magazine Ad., Mark & Logotype)

I was in Tokyo last year in cherry blossom time. After the award ceremony, Mr. Asaba and other people of the Tokyo TDC were sitting together with me in a nice, traditional Japanese style restaurant. Europe was far away, but those people really made me feel as if it is around the corner. I strongly perceived the idea that nowadays “distance” is never more a physical quality, but only an “emotional measure.” Mr. Asaba was giving a toast on me and saying: “To Tristan! and to his gold prize next year!” And I was answering “It shall be only silver, so I will have another good reason to come back again to Tokyo.” It is incredible that I really got the silver prize this time! Indeed I never expected to win again; not for the reason I might mistrust the quality of my works, but there are so many other talented artists all around. Maybe it is Japanese sincerity which annihilated the difference between fiction and reality, and then turned it into prophecy. Now, I have a favour to ask you for : Please invent a new prize between silver and gold to keep me off of perfection.

Tristan Pranyko
Born in Pula, Yugoslavia in 1957. At fifteen, he moved to Germany where he studied design. He won a number of awards for his works in conceptual art, but became increasingly interested in combining different media such as art, fashion, music, interior and product design. Motivated by this kind of general idea he started working as art director for various companies and projects. Mostly he was interested in expanding a corporate identity by not only designing a graphic image, but also developing a corporate culture by linking for instance; products, art work and representative ambient design. To him design work seems to be like the reverse of pop-art: It’s not exalting something “trivial” into an art gallery. It’s producing art for everyone and for our environment. He won the Tokyo TDC Bronze Prize in ’96.