Creamier. Contemporary Art in Culture.

— Sonya Dyakova

Grand Prix


Creamier. Contemporary Art in Culture. (Book Design)
The latest in the Cream series, Creamier brings together 100 of the most exciting contemporary artists emerging today, each chosen by prominent international curator. Original resource, Creamier truly reflects the current moment and is vital for both those in the art world and those that are new to contemporary art.
The book had to be radically different from its four predecessors. A tough design problem — the content is still the same: 10 international curators choose 10 contemporary artists….but how to make it look different?
The frustration to find an original solution has propelled me to abandon traditional book format and transform Creamier into a large format newspaper.
The idea is quite simple — announcing 100 new artists is a bit like making news. Inspired by the Financial Times, 300 pink unbound pages come packaged in bespoke portfolio.
In this piece, words are inseparable from graphics, they play a powerful role, making the contents inviting and engaging.

Sonya Dyakova
Sonya Dyakova is the Design of Phaidon Press, London. Born in Russia, she lived in San Francisco before moving to London in 1999, to work with Vince Frost. Since joining Phaidon in 2005, she has been responsible for the design books, ranging from contemporary art and design to architecture and photography projects. Specialising in typography, she creates bespoke typefaces, such as Paper Alphabet, which has gathered international recognition and awards. Her approach to book design is strongly rooted in attention to conceptual and tactile details, as well as typographic experimentation.