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2011

TRIPLE-MAJOR

— Li Xibin + Yao Ye

TDC Prize


 

TRIPLE-MAIOR (VI)
TRIPLE-MAIOR is an alternative designers’ fashion store. It locates in a lane in the old town of Beijing. As the concept of “remain under cover”, we decorated the store based on the ancient Chinese Herbal store’s style, and we combined the calligraphy Typefaces with gold element to present this fashion stores’ characteristic, which can perfectly reflect the Chinese stylish and fashion. For typefaces’s designing, we remained the calligraphy’s feature to meet the concept of ancient Chinese Herbal store. Also we added the cinnabar’s comments on it, and cinnabar’s signage in the ancient time is for making comments and taking key notes. But we changed the cinnabar to be gold handwrting style to reflect more about stylish.


Li Xibin
Born in Changsha,China in 1984.
Graduate from Department of Design, Central Academy of Fine Art in 2007.

Yao Ye
Born in Dalian,China in 1984.
Graduate from Department of Design, Central Academy of Fine Art in 2007.